Well I got a reply from CMA Alberta
on my letter yesterday....
Thank you very much for taking the time to send your input on the launch of the CMA ad campaign.
As you note in your e-mail, the term “Creative Accountants” has certainly had a bad reputation. And it is the intention of the campaign is to challenge preconceptions of that term, “Creative Accountants”, to take it back and redefine it. Creative in the positive sense means being original, innovative and imaginative, providing big-picture solutions grounded in integrity and ethical behaviour. That, in fact, is what Creative Accountants are all about. And that is how we are positioning CMAs – those who are the best positioned to succeed and lead in today’s business landscape and most certainly, the positioning supports that CMAs are not just accountants.
This positioning is critical because there has never been a greater call for creative thinking in business than today. World leaders from around the globe in all industries and from all backgrounds talk about the need to be forward thinking and creative. Creativity is increasingly important to business success. It is for this reason that we are boldly redefining the term “Creative Accountants” and staking out a powerful new territory for CMAs.
We have received comments from other members who express similar reservations such as yours. However, we have received comments from an equal number of members who are congratulatory and highly supportive of the approach of our new ad campaign. You might be interested to know that we are receiving a tremendous amount of public notice about the campaign, including press coverage all through Canada and internationally. Our Public Affairs staff are being contacted for interviews and editorial responses and we have had positive acknowledgements from senior executives in numerous markets across the country. It is very exciting to see the level of positive interest that our designation and association is currently receiving because of the campaign.
I encourage you to visit creativeaccountants.org as this outlines more of the positioning and what is associated with the term put forth. As well, I’m not sure if you have seen the member email that went out last Monday or the monthly newsletter that went out on Thursday, but both of these communication vehicles give a more detailed look at the campaign and go into more detail for our members as to the direction we are going.
We will certainly monitor the market’s reaction to our new ad campaign and keep you and other members apprised.
Thank you again for your comments.
THis was from ALberta's director of marketing.
Thank you very much for taking the time to send your input on the launch of the CMA ad campaign.
As you note in your e-mail, the term “Creative Accountants” has certainly had a bad reputation. And it is the intention of the campaign is to challenge preconceptions of that term, “Creative Accountants”, to take it back and redefine it. Creative in the positive sense means being original, innovative and imaginative, providing big-picture solutions grounded in integrity and ethical behaviour. That, in fact, is what Creative Accountants are all about. And that is how we are positioning CMAs – those who are the best positioned to succeed and lead in today’s business landscape and most certainly, the positioning supports that CMAs are not just accountants.
This positioning is critical because there has never been a greater call for creative thinking in business than today. World leaders from around the globe in all industries and from all backgrounds talk about the need to be forward thinking and creative. Creativity is increasingly important to business success. It is for this reason that we are boldly redefining the term “Creative Accountants” and staking out a powerful new territory for CMAs.
We have received comments from other members who express similar reservations such as yours. However, we have received comments from an equal number of members who are congratulatory and highly supportive of the approach of our new ad campaign. You might be interested to know that we are receiving a tremendous amount of public notice about the campaign, including press coverage all through Canada and internationally. Our Public Affairs staff are being contacted for interviews and editorial responses and we have had positive acknowledgements from senior executives in numerous markets across the country. It is very exciting to see the level of positive interest that our designation and association is currently receiving because of the campaign.
I encourage you to visit creativeaccountants.org as this outlines more of the positioning and what is associated with the term put forth. As well, I’m not sure if you have seen the member email that went out last Monday or the monthly newsletter that went out on Thursday, but both of these communication vehicles give a more detailed look at the campaign and go into more detail for our members as to the direction we are going.
We will certainly monitor the market’s reaction to our new ad campaign and keep you and other members apprised.
Thank you again for your comments.
THis was from ALberta's director of marketing.
Comments